Top 5 B2B Telemarketing Agencies for Local SMEs

Local SMEs in Malaysia—say, a 60-person industrial equipment distributor in Puchong or a 90-person HR software firm in Bangsar South—rarely need a full enterprise BPO. What they need is a small pod of trained B2B callers who can work Malay, English, and sometimes Mandarin scripts, hit 30–55 dials per hour, and hand over qualified meetings into a CRM without fuss. A single internal SDR in KL costs RM3,500–RM4,500 in base salary before sales tools, list purchases, and PDPA compliance work. An outsourced three-agent telemarketing pod typically runs RM12,000–RM25,000 per month, including call recording, disposition reporting, and list hygiene. That maths is why agencies below are the ones local SMEs actually engage.

These five firms operate from Petaling Jaya, KL, and Shah Alam, handle B2B-only campaigns, and quote in ringgit. They are not global call centre resellers. Each has a different operational angle—some are lean appointment setters, some run high-volume predictive dialling, and one combines phone work with in-person closing.

1. Infosearch BPO

Headquartered in Kelana Jaya, Infosearch BPO is the go-to for SMEs selling software, HR outsourcing, and industrial components that need warm meetings, not just “leads.” The team runs a ViciDial cluster fed through a 3CX SBC and writes call dispositions straight into your Pipedrive or HubSpot Sales Hub. Before the first dial, they scrub your list against the PDPA opt-out register, verify company addresses via SSM records, and append direct-dial numbers where the DNC file allows.

Their B2B appointment-setting model is transparent: a three-agent pod delivers roughly 8–10 qualified meetings per agent per month, at a typical retainer from RM14,000. You can sit in on each Friday call review, where they play back recordings and score discovery questions—budget, decision-maker, time frame—before an appointment is marked qualified. If the SME still needs proof, they run a two-week paid pilot (usually RM4,500) against a 500-record list.

2. RTCC (Real Time Call Center)

RTCC is a larger KL-based contact centre operation (near Jalan Tun Razak) that specialises in outbound volume: B2B renewal calls, telesales for existing customer bases, market surveys, and event invitation waves. Their outbound team uses a predictive dialer (Apeiron-class softphone) with custom disposition fields mapped to your own CRM or a flat-file upload you provide. For an SME with an existing client list or a strong in-house database, RTCC works faster than boutique agencies—offering per-agent-hour pricing at roughly RM45–RM65, with a three-month minimum.

The operations team sets dedicated B2B call windows: 9:30am–12:00pm and 2:30pm–5:00pm weekdays, avoiding Monday mornings and Friday afternoons. Scripts are bilingual-first (Bahasa Malaysia for GLC-linked SMEs, English for tech and services), and every call is recorded for QA. RTCC is best suited to SMEs that already know their target list and want a fast, measurable cold-calling wave without building an internal outbound team.

3. Parlin

For SMEs with a tighter budget—RM5,000–RM10,000 a month—Parlin offers a genuinely localised telemarketing engagement. This Shah Alam-headquartered agency (with a small KL desk) has been running B2B appointment setting and direct telesales for Malaysian SMEs longer than most boutique competitors. You get one or two dedicated callers, manual list cleansing, and a Google Sheets dashboard with daily dispositions: called, connected, decision-maker reached, meeting booked, and no-show rate.

Parlin’s strength is Bahasa Malaysia fluency and government-linked appointment scheduling. SME vendors pitching office supplies, facility management, or training programmes to statutory bodies and GLCs need a caller who understands supplier registration and procurement paperwork—Parlin scripts for that. Weekly reports are raw Google Sheets data, not glossy PDFs, so the SME’s own sales manager can see exactly what convert and what needs a better opening line.

4. SalesWorks Malaysia

SalesWorks is the field-and-tele hybrid option. The Malaysia operation (KL and PJ office) pairs a telemarketer with a field closer: the phone agent sets appointments, and the field rep—either from SalesWorks or the SME’s own salesperson—shows up on-site with a prepared agenda. This model suits SMEs selling physical products: office fit-outs, hardware, security systems, and corporate training, where a phone call alone rarely closes a deal.

Their tech stack includes Salesforce Essentials and HubSpot for the tele-to-field handover, and they send a WhatsApp Business API reminder 24 hours before each meeting to cut no-shows—a practical Klang Valley solution given traffic. Campaign pricing for a four-person team with two days of weekly field closing is commonly quoted at RM22,000–RM28,000 per month. The distinct advantage: a meeting set by a caller in PJ and confirmed by WhatsApp is more likely to actually happen than a cold lead handed to a manager.

5. Maxcontact Asia Pacific

The Petaling Jaya-based Maxcontact Asia Pacific runs a separate B2B telesales division distinct from its consumer hotline services. This is the right partner for an SME that needs scale and managed QA—for example, an insurer selling SME-package policies, or a telecom reseller pushing business broadband bundles. Campaigns run from five to six seats, with a dedicated in-house QA auditor listening to a minimum of 10% of calls on a live barge line.

Maxcontact’s omnichannel follow-up is a useful differentiator: if a call isn’t answered, the system automatically sends a templated WhatsApp message with the rate card or brochure, keeping the touchpoint alive without extra caller labour. Contracts typically run six months, with pricing in the RM25,000–RM40,000 per month range depending on seats and volume. For an SME that wants a full managed telesales engine with audit trails, this is the most enterprise-grade option on a local budget.

The right agency depends on one question: does your SME already have a clean list and a closer, or does it need the caller to build and qualify everything from scratch? Infosearch and Parlin handle qualification and handover. RTCC and Maxcontact process volume. SalesWorks closes on the ground. All five are local operations with real seats, real dialers, and reporting you can audit—which is what telemarketing in this market demands.