{"id":1420,"date":"2026-09-08T12:42:10","date_gmt":"2026-09-08T04:42:10","guid":{"rendered":"https:\/\/asiaecho.com\/sg\/?p=1420"},"modified":"2026-09-08T12:42:10","modified_gmt":"2026-09-08T04:42:10","slug":"how-automated-email-workflows-boost-sales-in-sg-web","status":"publish","type":"post","link":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/","title":{"rendered":"How Automated Email Workflows Boost Sales in SG Web"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Singapore web stores recover 8\u201315% of abandoned carts with triggered email sequences wired to Shopee, Lazada, and Shopify, while payment-failure retry loops and post-purchase replenishment flows deliver the highest revenue-per-recipient of any automated channel in the SG market.<\/p>\n<\/div>\n<h2>Where SG Web Shops Leave Revenue Behind<\/h2>\n<p>Most Singapore web businesses \u2014 D2C brands, SaaS tools, and marketplace sellers \u2014 run the same losing playbook: a customer browses on mobile, adds items to cart, then bounces at checkout. The Baymard Institute benchmark of roughly 70% cart abandonment applies locally, yet the typical response is a broadcast coupon blast to the whole list. That recovers 1\u20132% of carts.<\/p>\n<p>Triggered, event-based emails behave differently. When a flow fires on a specific action \u2014 cart abandoned, payment declined, subscription expiring \u2014 SG merchants see 8\u201315% cart recovery rates. A local fitness-supplement brand on Shopify Plus runs a single three-email abandoned-cart flow and attributes 18% of monthly revenue to automated flows in Klaviyo\u2019s reporting. The winning copy is \u201cwe saved your cart for 24 hours\u201d, not a generic sale banner.<\/p>\n<h2>Abandoned Cart Flows for Shopee, Lazada &#038; Web<\/h2>\n<p>Owned-store merchants on Shopify or WooCommerce should build the flow in Klaviyo or OMNISend:<\/p>\n<p>&#8211; Email 1 at 60 minutes: product image, \u201cwe\u2019re holding your cart for 24 hours\u201d. No discount yet.<\/p>\n<p>&#8211; Email 2 at 24 hours: two or three product reviews, plus a free-shipping threshold mention (SG D2C stores typically set this at $40\u2013$59).<\/p>\n<p>&#8211; Email 3 at 48 hours: a 5% code, sent only to recipients who clicked Email 1 or 2.<\/p>\n<p>The email must show the PayNow, GrabPay, and Atome payment icons at the bottom \u2014 Singapore checkout is multi-rail, and shoppers abandon when they think their preferred method is missing.<\/p>\n<p>Marketplace sellers face different mechanics. Shopee and Lazada do not expose a triggered email API, but their seller centres support price-drop and stock-restock push alerts when you schedule promotions. Export order lists weekly and feed them into a post-purchase flow in your CRM for the follow-up window marketplaces don\u2019t cover.<\/p>\n<h2>Payment-Failure Retry Loops for Stripe and PayNow<\/h2>\n<p>For SG SaaS and invoice-based web businesses, the biggest revenue leak is failed card charges \u2014 not churn. Local banks (DBS, OCBC, UOB) enforce 3-D Secure, which silently kills a meaningful share of attempts.<\/p>\n<p>Build a payment-failure flow in ActiveCampaign or Customer.io, triggered by a Stripe or Braintree webhook:<\/p>\n<p>&#8211; Email 1 at 15 minutes: direct update-card link.<\/p>\n<p>&#8211; Email 2 at 24 hours: alternative payment options \u2014 PayNow QR or GrabPay link.<\/p>\n<p>&#8211; Email 3 at 72 hours: human support escalation with a phone number.<\/p>\n<p>SG B2B subscription operators routinely recover 20\u201330% of failed invoices with this sequence. For B2B invoicing, pair it with a PayNow-style payment page: send the invoice with the PayNow QR code, fire one automatic reminder if unpaid after 24 hours, and keep the retry loop running until the settlement confirms.<\/p>\n<h2>Post-Purchase and Replenishment Flows for D2C<\/h2>\n<p>Automation doesn\u2019t stop at the sale. SG D2C brands in coffee, supplements, and skincare run consistent post-purchase loops:<\/p>\n<p>&#8211; Order confirmation with a live tracking token from Ninja Van or J&#038;T Express API.<\/p>\n<p>&#8211; Delivery confirmation with a Google Reviews request \u2014 SG shoppers leave reviews on Google Maps, not just the store.<\/p>\n<p>&#8211; Replenishment trigger timed to product lifecycle: coffee roasters at 21 days (humidity shortens freshness), supplements at 30 days, skincare at 45 days.<\/p>\n<p>Use a \u201csubscribe &#038; save\u201d CTA inside the replenishment email rather than a generic discount \u2014 recurring orders in these verticals carry higher lifetime value than one-off coupon redemptions.<\/p>\n<h2>Attribution Rules: Which Flows Pay for Themselves<\/h2>\n<p>Stop measuring opens \u2014 Apple Mail Privacy Protection inflates SG open rates by 25\u201335% with bot-generated opens. Measure flow revenue, recovery rate, and revenue-per-recipient inside Klaviyo, ActiveCampaign, or Customer.io.<\/p>\n<p>Append UTM parameters to every trigger email so GA4 reflects flow activity. Check your SPF, DKIM, and DMARC records monthly; SG hosting providers and corporate filters (Outlook.com is the big one) will quarantine flows that fail authentication.<\/p>\n<p>A healthy benchmark for SG web stores: brands running four or more active flows attribute 25\u201335% of reported revenue to automation. Stores with a single abandoned-cart email stay near 2\u20133%.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Item Name<\/th>\n<th>Key Feature<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Klaviyo Abandoned Cart Flow<\/td>\n<td>60-min \/ 24-hr \/ 48-hr triggers with native Shopify revenue sync<\/td>\n<td>SG D2C stores on Shopify Plus<\/td>\n<\/tr>\n<tr>\n<td>ActiveCampaign Payment-Failure Flow<\/td>\n<td>Stripe webhook events, auto-retry emails with PayNow\/GrabPay links<\/td>\n<td>SG subscription SaaS and invoice-based businesses<\/td>\n<\/tr>\n<tr>\n<td>OMNISend Post-Purchase Flow<\/td>\n<td>Shipping token integration with Ninja Van and J&#038;T APIs<\/td>\n<td>High-volume SG e-commerce with local fulfilment<\/td>\n<\/tr>\n<tr>\n<td>Shopee Seller Centre Price-Drop Alert<\/td>\n<td>Push notification triggered by scheduled promo price change<\/td>\n<td>Marketplace sellers without email access<\/td>\n<\/tr>\n<tr>\n<td>Customer.io Replenishment Loop<\/td>\n<td>Product-specific interval triggers (21 \/ 30 \/ 45 days)<\/td>\n<td>Coffee, supplement, and skincare D2C brands<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Singapore web stores recover 8\u201315% of abandoned carts with triggered email sequences wired to Shopee, Lazada, and Shopify, while payment-failure retry loops and post-purchase replenishment flows deliver the highest revenue-per-recipient of any automated channel in the SG market. Where SG Web Shops Leave Revenue Behind Most Singapore web businesses \u2014 D2C brands, SaaS [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1488,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Automated Email Workflows Boost Sales in SG Web - AsiaEcho Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Automated Email Workflows Boost Sales in SG Web - AsiaEcho Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Singapore web stores recover 8\u201315% of abandoned carts with triggered email sequences wired to Shopee, Lazada, and Shopify, while payment-failure retry loops and post-purchase replenishment flows deliver the highest revenue-per-recipient of any automated channel in the SG market. Where SG Web Shops Leave Revenue Behind Most Singapore web businesses \u2014 D2C brands, SaaS [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/\" \/>\n<meta property=\"og:site_name\" content=\"AsiaEcho Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T04:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/how-automated-email-workflows-boost-sales-in-sg-web.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/person\\\/4a5070aea9810a22687fe7d74a6f2d90\"},\"headline\":\"How Automated Email Workflows Boost Sales in SG Web\",\"datePublished\":\"2026-09-08T04:42:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/\"},\"wordCount\":795,\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-automated-email-workflows-boost-sales-in-sg-web.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/\",\"name\":\"How Automated Email Workflows Boost Sales in SG Web - AsiaEcho Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-automated-email-workflows-boost-sales-in-sg-web.webp\",\"datePublished\":\"2026-09-08T04:42:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-automated-email-workflows-boost-sales-in-sg-web.webp\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/how-automated-email-workflows-boost-sales-in-sg-web.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/how-automated-email-workflows-boost-sales-in-sg-web\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Durian Daily\",\"item\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Automated Email Workflows Boost Sales in SG Web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\",\"name\":\"AsiaEcho Singapore\",\"description\":\"The Pulse of Singapore News, Lifestyle &amp; Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\"},\"alternateName\":\"Uncover Singapore\u2019s Trends, Stories & Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\",\"name\":\"Durian Daily Singapore\",\"alternateName\":\"Durian Daily Singapore Official\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"width\":512,\"height\":512,\"caption\":\"Durian Daily Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/person\\\/4a5070aea9810a22687fe7d74a6f2d90\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Automated Email Workflows Boost Sales in SG Web - AsiaEcho Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/","og_locale":"en_US","og_type":"article","og_title":"How Automated Email Workflows Boost Sales in SG Web - AsiaEcho Singapore","og_description":"Quick Summary: Singapore web stores recover 8\u201315% of abandoned carts with triggered email sequences wired to Shopee, Lazada, and Shopify, while payment-failure retry loops and post-purchase replenishment flows deliver the highest revenue-per-recipient of any automated channel in the SG market. Where SG Web Shops Leave Revenue Behind Most Singapore web businesses \u2014 D2C brands, SaaS [&hellip;]","og_url":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/","og_site_name":"AsiaEcho Singapore","article_published_time":"2026-09-08T04:42:10+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/how-automated-email-workflows-boost-sales-in-sg-web.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/#article","isPartOf":{"@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/"},"author":{"name":"becky fung","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/person\/4a5070aea9810a22687fe7d74a6f2d90"},"headline":"How Automated Email Workflows Boost Sales in SG Web","datePublished":"2026-09-08T04:42:10+00:00","mainEntityOfPage":{"@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/"},"wordCount":795,"publisher":{"@id":"https:\/\/asiaecho.com\/sg\/#organization"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/how-automated-email-workflows-boost-sales-in-sg-web.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/","url":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/","name":"How Automated Email Workflows Boost Sales in SG Web - AsiaEcho Singapore","isPartOf":{"@id":"https:\/\/asiaecho.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/#primaryimage"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/how-automated-email-workflows-boost-sales-in-sg-web.webp","datePublished":"2026-09-08T04:42:10+00:00","breadcrumb":{"@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/#primaryimage","url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/how-automated-email-workflows-boost-sales-in-sg-web.webp","contentUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/how-automated-email-workflows-boost-sales-in-sg-web.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/asiaecho.com\/sg\/how-automated-email-workflows-boost-sales-in-sg-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Durian Daily","item":"https:\/\/asiaecho.com\/sg\/"},{"@type":"ListItem","position":2,"name":"How Automated Email Workflows Boost Sales in SG Web"}]},{"@type":"WebSite","@id":"https:\/\/asiaecho.com\/sg\/#website","url":"https:\/\/asiaecho.com\/sg\/","name":"AsiaEcho Singapore","description":"The Pulse of Singapore News, Lifestyle &amp; Business","publisher":{"@id":"https:\/\/asiaecho.com\/sg\/#organization"},"alternateName":"Uncover Singapore\u2019s Trends, Stories & Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiaecho.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asiaecho.com\/sg\/#organization","name":"Durian Daily Singapore","alternateName":"Durian Daily Singapore Official","url":"https:\/\/asiaecho.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","contentUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","width":512,"height":512,"caption":"Durian Daily Singapore"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/person\/4a5070aea9810a22687fe7d74a6f2d90","name":"becky fung","url":"https:\/\/asiaecho.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/comments?post=1420"}],"version-history":[{"count":1,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1420\/revisions"}],"predecessor-version":[{"id":1489,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1420\/revisions\/1489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/media\/1488"}],"wp:attachment":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/media?parent=1420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/categories?post=1420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/tags?post=1420"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}