{"id":1383,"date":"2026-09-08T12:41:42","date_gmt":"2026-09-08T04:41:42","guid":{"rendered":"https:\/\/asiaecho.com\/sg\/?p=1383"},"modified":"2026-09-08T12:41:42","modified_gmt":"2026-09-08T04:41:42","slug":"is-micro-influencer-marketing-worth-cost-in-singapore","status":"publish","type":"post","link":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/","title":{"rendered":"Is Micro Influencer Marketing Worth Cost in Singapore"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>In Singapore, a 10k\u201350k follower creator charges SGD 150\u2013850 per post, so the answer hinges on whether you measure cost per purchase instead of cost per like. Micro campaigns become &#8220;worth it&#8221; only when the brand wires in hyperlocal UTM codes, physical QR cards, and server-side purchase tracking before the first shoutout goes live.<\/p>\n<\/div>\n<p>A micro influencer in Singapore is not a cheaper version of a celebrity. It is a hyperlocal sales channel with a specific operative ceiling. For a neighborhood F&#038;B outlet or a beauty clinic in Tampines, a micro campaign can drive footfall at a cost per visit that beats Meta Ads. For a national product launch, it can burn the same budget with nothing but soft metrics to show. The difference comes down to how you structure measurement, compliance, and the creator mix.<\/p>\n<h2>Singapore Micro Rates: What Brands Actually Pay<\/h2>\n<p>In 2025, a micro influencer (10,000\u201350,000 followers) charges roughly SGD 150\u2013450 for a single Instagram feed post, SGD 100\u2013300 for a Story slot, and SGD 350\u2013850 for a sponsored TikTok video that includes one script revision. Nano creators (1,000\u201310,000) sit at SGD 50\u2013150 per post, while macro creators (50,000\u2013500,000) start around SGD 1,500 and climb quickly. These ranges match the rate cards published by Singapore creator platforms like Partipost and local KOL agency filings.<\/p>\n<p>The billing model matters more than the headline number. Most Singapore micros quote a flat fee that covers one platform and one usage right. Reposting the same IG Reel to TikTok or the brand&#8217;s Facebook page adds SGD 75\u2013150 per platform. Brands that negotiate multi-usage rights upfront avoid unplanned licensing costs that inflate a campaign by 18\u201325%.<\/p>\n<h2>Counting Real Returns: Beyond Likes and Comments<\/h2>\n<p>The average engagement rate for Singapore micros is 4\u20137% on Instagram, while macro creators drop to 1.5\u20132.5% based on HypeAuditor&#8217;s Singapore filters. But engagement rate is not currency. A better local metric is cost per store visit or cost per code redemption.<\/p>\n<p>A workable setup: assign each creator a unique discount code, push it through their Linktree with UTM parameters, then track checkout events in Google Analytics 4 and the Meta Pixel. For a Tampines beauty clinic, a 12-creator micro campaign at SGD 300 per post can pull 80\u2013120 booked visits if the codes also appear on physical appointment cards. That works out to SGD 30\u201345 per visit, roughly half the SGD 60\u201380 cost of a neighborhood-targeted Instagram carousel campaign.<\/p>\n<p>The operational layer is simple: schedule with Later, generate a per-creator shortlink (brand.co\/creatorcode), and log offline redemptions in an Airtable base your front-desk staff can update.<\/p>\n<h2>Disclosure and Compliance: Hidden Budget Costs<\/h2>\n<p>The Advertising Standards Authority of Singapore (ASAS) and the Consumer Protection (Fair Trading) Act require clear labeling of sponsored content in the same language as the post itself. In recent ASAS advisories, undisclosed beauty campaigns drew formal consumer complaints, and brands risk sanctions plus mandatory corrective posts. That means legal review of influencer contracts, a mandatory #ad \/ #sponsored clause, and back-end monitoring for posts that quietly remove the disclosure tags.<\/p>\n<p>Budget for SGD 200\u2013500 per campaign on compliance alone. That covers AI-based flagging of non-disclosed posts and a payment-withholding clause you can enforce if a creator strips the tag after 24 hours. Also check each micro&#8217;s native-ad ratio: a Singaporean micro who pushes two sponsored posts per week will see comment trust collapse, which kills your conversion rate regardless of how clean the UTM links are.<\/p>\n<h2>Where Micro Influencers Flop for Local Brand Owners<\/h2>\n<p>Micro campaigns fail in Singapore when they are bought for reach. The island&#8217;s 5.9 million population makes raw impressions a losing game: a 20-creator micro program generates roughly 400,000\u2013700,000 impressions, while a single macro creator can deliver over 900,000. If your objective is national top-of-funnel awareness, micros are mathematically inefficient.<\/p>\n<p>They also fail when the product is not hyperlocal. A Jurong industrial software vendor will not benefit from a Tiong Bahru micro; the right equivalent is a LinkedIn micro-thought-leader at SGD 350\u2013600 per newsletter placement. Micros consistently work in Singapore for hawker food chains opening a second branch, independent fitness and pet-grooming studios, pre-school enrichment centers, and neighborhood retail that can physically observe redemption spikes.<\/p>\n<h2>Micro vs Nano vs Macro: Cost per Conversion<\/h2>\n<p>The real question is never &#8220;are micros worth it.&#8221; It is &#8220;are micros worth it at my target acquisition cost.&#8221; Here is the 2025 Singapore decision framework based on creator platform data and campaign-level logs from local merchants:<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Item Name<\/th>\n<th>Key Feature<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>&#8212;<\/td>\n<td>&#8212;<\/td>\n<td>&#8212;<\/td>\n<\/tr>\n<tr>\n<td>HypeAuditor<\/td>\n<td>128-point bot and follower-quality audit for SG accounts<\/td>\n<td>Vetting micros before signing; removing engagement-pod creators<\/td>\n<\/tr>\n<tr>\n<td>Modash<\/td>\n<td>Filters creators by Singapore postal districts and niche behaviors<\/td>\n<td>Sourcing micros in Tiong Bahru, Punggol, or Jurong East<\/td>\n<\/tr>\n<tr>\n<td>Later + UTM shortlinks<\/td>\n<td>Schedules posts and generates per-creator tracking links<\/td>\n<td>Measuring IG swipe-ups and e-commerce checkouts<\/td>\n<\/tr>\n<tr>\n<td>ASAS disclosure clause<\/td>\n<td>Legally binding #ad \/ #sponsored tag in captions and Stories<\/td>\n<td>Avoiding fines and mandatory corrective posts<\/td>\n<\/tr>\n<tr>\n<td>Physical QR table cards<\/td>\n<td>Unique QR per micro creator for F&#038;B walk-ins<\/td>\n<td>Attributing offline diners to a specific creator<\/td>\n<\/tr>\n<tr>\n<td>GA4 + Meta Pixel server events<\/td>\n<td>Server-side purchase and lead-event tracking<\/td>\n<td>Comparing cost per purchase across creator tiers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Micro creators at SGD 150\u2013850 usually generate a cost per acquisition of SGD 45\u201380 in beauty and SGD 20\u201340 in F&#038;B, assuming a strong redemption code. Nano creators at SGD 50\u2013150 hit a similar CPA but require 3\u20134x the management time because they negotiate more and need more detailed briefs. Macro creators at SGD 1,500\u20134,500 push CPAs above SGD 120 for most local merchants, which performs worse than a tightly segmented Meta Ads campaign.<\/p>\n<p>The verdict for Singapore-based operators: micro influencer marketing is worth the cost when you are a hyperlocal brand with a physical location, a unique trackable code per creator, and a compliance budget. If you are a digital-only national product or a low-margin business, the better spend is affiliate placement or performance-based posts where the creator only gets paid on confirmed sales.<\/p>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: In Singapore, a 10k\u201350k follower creator charges SGD 150\u2013850 per post, so the answer hinges on whether you measure cost per purchase instead of cost per like. Micro campaigns become &#8220;worth it&#8221; only when the brand wires in hyperlocal UTM codes, physical QR cards, and server-side purchase tracking before the first shoutout goes [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1478,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-1383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Micro Influencer Marketing Worth Cost in Singapore - AsiaEcho Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Micro Influencer Marketing Worth Cost in Singapore - AsiaEcho Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: In Singapore, a 10k\u201350k follower creator charges SGD 150\u2013850 per post, so the answer hinges on whether you measure cost per purchase instead of cost per like. Micro campaigns become &#8220;worth it&#8221; only when the brand wires in hyperlocal UTM codes, physical QR cards, and server-side purchase tracking before the first shoutout goes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/\" \/>\n<meta property=\"og:site_name\" content=\"AsiaEcho Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T04:41:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/is-micro-influencer-marketing-worth-cost-in-singapore.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/person\\\/4a5070aea9810a22687fe7d74a6f2d90\"},\"headline\":\"Is Micro Influencer Marketing Worth Cost in Singapore\",\"datePublished\":\"2026-09-08T04:41:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/\"},\"wordCount\":998,\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/is-micro-influencer-marketing-worth-cost-in-singapore.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/\",\"name\":\"Is Micro Influencer Marketing Worth Cost in Singapore - AsiaEcho Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/is-micro-influencer-marketing-worth-cost-in-singapore.webp\",\"datePublished\":\"2026-09-08T04:41:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/is-micro-influencer-marketing-worth-cost-in-singapore.webp\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/is-micro-influencer-marketing-worth-cost-in-singapore.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/is-micro-influencer-marketing-worth-cost-in-singapore\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Durian Daily\",\"item\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Micro Influencer Marketing Worth Cost in Singapore\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\",\"name\":\"AsiaEcho Singapore\",\"description\":\"The Pulse of Singapore News, Lifestyle &amp; Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\"},\"alternateName\":\"Uncover Singapore\u2019s Trends, Stories & Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\",\"name\":\"Durian Daily Singapore\",\"alternateName\":\"Durian Daily Singapore Official\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"width\":512,\"height\":512,\"caption\":\"Durian Daily Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/person\\\/4a5070aea9810a22687fe7d74a6f2d90\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Micro Influencer Marketing Worth Cost in Singapore - AsiaEcho Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/","og_locale":"en_US","og_type":"article","og_title":"Is Micro Influencer Marketing Worth Cost in Singapore - AsiaEcho Singapore","og_description":"Quick Summary: In Singapore, a 10k\u201350k follower creator charges SGD 150\u2013850 per post, so the answer hinges on whether you measure cost per purchase instead of cost per like. Micro campaigns become &#8220;worth it&#8221; only when the brand wires in hyperlocal UTM codes, physical QR cards, and server-side purchase tracking before the first shoutout goes [&hellip;]","og_url":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/","og_site_name":"AsiaEcho Singapore","article_published_time":"2026-09-08T04:41:42+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/is-micro-influencer-marketing-worth-cost-in-singapore.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/#article","isPartOf":{"@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/"},"author":{"name":"becky fung","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/person\/4a5070aea9810a22687fe7d74a6f2d90"},"headline":"Is Micro Influencer Marketing Worth Cost in Singapore","datePublished":"2026-09-08T04:41:42+00:00","mainEntityOfPage":{"@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/"},"wordCount":998,"publisher":{"@id":"https:\/\/asiaecho.com\/sg\/#organization"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/is-micro-influencer-marketing-worth-cost-in-singapore.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/","url":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/","name":"Is Micro Influencer Marketing Worth Cost in Singapore - AsiaEcho Singapore","isPartOf":{"@id":"https:\/\/asiaecho.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/#primaryimage"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/is-micro-influencer-marketing-worth-cost-in-singapore.webp","datePublished":"2026-09-08T04:41:42+00:00","breadcrumb":{"@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/#primaryimage","url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/is-micro-influencer-marketing-worth-cost-in-singapore.webp","contentUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/09\/is-micro-influencer-marketing-worth-cost-in-singapore.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/asiaecho.com\/sg\/is-micro-influencer-marketing-worth-cost-in-singapore\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Durian Daily","item":"https:\/\/asiaecho.com\/sg\/"},{"@type":"ListItem","position":2,"name":"Is Micro Influencer Marketing Worth Cost in Singapore"}]},{"@type":"WebSite","@id":"https:\/\/asiaecho.com\/sg\/#website","url":"https:\/\/asiaecho.com\/sg\/","name":"AsiaEcho Singapore","description":"The Pulse of Singapore News, Lifestyle &amp; Business","publisher":{"@id":"https:\/\/asiaecho.com\/sg\/#organization"},"alternateName":"Uncover Singapore\u2019s Trends, Stories & Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiaecho.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asiaecho.com\/sg\/#organization","name":"Durian Daily Singapore","alternateName":"Durian Daily Singapore Official","url":"https:\/\/asiaecho.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","contentUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","width":512,"height":512,"caption":"Durian Daily Singapore"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/person\/4a5070aea9810a22687fe7d74a6f2d90","name":"becky fung","url":"https:\/\/asiaecho.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/comments?post=1383"}],"version-history":[{"count":1,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1383\/revisions"}],"predecessor-version":[{"id":1479,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1383\/revisions\/1479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/media\/1478"}],"wp:attachment":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/media?parent=1383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/categories?post=1383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/tags?post=1383"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=1383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}