{"id":1373,"date":"2026-09-08T12:40:53","date_gmt":"2026-09-08T04:40:53","guid":{"rendered":"https:\/\/asiaecho.com\/sg\/?p=1373"},"modified":"2026-09-08T12:40:53","modified_gmt":"2026-09-08T04:40:53","slug":"tiktok-ad-campaign-roi-for-singapore-retail-brands","status":"publish","type":"post","link":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/","title":{"rendered":"TikTok Ad Campaign ROI for Singapore Retail Brands"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Most Singapore retail brands report TikTok&#8217;s in-dashboard ROAS as a single glamour number, but that number excludes UEN-level GST settlements, failed-delivery fees from Ninja Van\/J&#038;T postcodes, and the margin drag from TikTok Shop&#8217;s 4-6% commission bucket \u2014 the only ROI that matters is the net margin after checkout, not the &#8220;view-through ROAS&#8221; the campaign manager screenshots.<\/p>\n<\/div>\n<h2>Measure ROAS Above the In-App Dashboard<\/h2>\n<p>TikTok&#8217;s Ads Manager shows one attribution number: total attributed revenue \u00f7 total ad spend. That number is gross, not net, and it quietly inflates \u201cprofit\u201d by ignoring the structural leaks specific to Singapore fulfilment. Run a reconciliation query that strips out the following, in this order:<\/p>\n<p>1. In-app checkout (TikTok Shop) vs. outbound clicks to your D2C Shopify\/ WooCommerce store \u2014 the latter will have a materially lighter commission but higher friction at the payment page.<\/p>\n<p>2. Failed credit-card charges from 3-D Secure (PayNow isn&#8217;t natively supported off-platform for most SG DTC brands without RDP\/RedDot Payment APIs).<\/p>\n<p>3. Shipping insurance and re-delivery fees into BTO blocks and central-district offices where Ninja Van and J&#038;T both apply S$2.00\u2013S$3.20 surcharge brackets.<\/p>\n<p>Then divide by <em>net payment cleared<\/em>, not gross GMV. This is how you arrive at genuinely comparable ROI across an &#8220;Ad to Cart&#8221; campaign, a &#8220;Shop Pulse&#8221; campaign, and a repeat-customers suppression segment.<\/p>\n<h2>Unit Economics Across Singapore Fulfilment Zones<\/h2>\n<p>Singapore&#8217;s Red Dot status means your rate card is small but uneven. In the Coronation \/ Bukit Timah arc, delivery cost per order runs low, but return rates from multi-storey condos without concierge handling can double your reverse-logistics bill. At the other end, the Lim Chu Kang industrial strip routes to the new J&#038;T sorting hub cost S$0.85 more per parcel than the standard Ninja Van Metro rate.<\/p>\n<p>There is also the frequently-neglected commission stack. TikTok Shop SG charges roughly 4.0\u20136.5% per completed sale, based on category. When your product carries a 30\u201345% landed margin, that commission eats between 9% and 15% of your gross margin <em>before<\/em> ad spend. The only way to protect you is a per-SKU order margin report that catches items accidentally sold at a loss when the ad&#8217;s Target CPA clicks in \u2014 a single &#8220;flash-failed&#8221; SKU can sink the blended ROI of a 3-SKU promoted line.<\/p>\n<h2>Creative Formulas Tied to Local Selling Events<\/h2>\n<p>The 9.9, 11.11, and 12.12 bursts are unavoidable for the SG user base; the problem is creative slots book like demand-supply inside TikTok&#8217;s ad auction. Re-using the same Mandarin-subtitled broad-market video for both the SG-specific &#8220;Price drop on STACK&#8221; variant and the MY audience gets crushed by duplicate-view suppression. Instead, at least 30% of the ad set must show local context: an HDB corridor, an MRT station, a standard-format Drink and Chat kiosk on Orchard Road.<\/p>\n<p>When a Singapore retailer buys influencer ad placement (Creator Marketplace or a managed Spark Ads deal), the payment flows are separate from the TikTok ad manager budget. If your KOL&#8217;s contract also includes the handling of a Takeaway-sized bag or a specific storefront visit, that block is operationally a content-creation expense, not pure ad media \u2014 category it out so your per-campaign report doesn&#8217;t smooth over a wasted shoot.<\/p>\n<h2>Holdout Tests and Budget Phasing Controls<\/h2>\n<p>Running an incremental-lift test on TikTok in Singapore \u2014 where the population is small and the overlap between FB, IG and TikTok shoppers is high \u2014 must be baked into the campaign calendar from day one. Split your target audience by UEN-level merchant entry, not just by age + gender. A simple geo-holdout across Singapore&#8217;s 6 districts will show you what would have happened without TikTok spend. Most managers skip this and then blame Q4&#8217;s uplift on the ad set when half of it was organic seasonality.<\/p>\n<p>The most effective phase structure for a mid-market SG retailer:<\/p>\n<p>&#8211; <strong>Days 0\u20137:<\/strong> Manual bid, CPA based on the bottom 20% of your best historical checkout AOV. Measure <em>checkout-payment success rate<\/em> separately from <em>payment attempts<\/em>.<\/p>\n<p>&#8211; <strong>Days 8\u201314:<\/strong> Feed S$500\/day into a &#8220;TikTok Shop Conversion&#8221; campaign that uses Spark Ads on your top-three organic video comments.<\/p>\n<p>&#8211; <strong>Days 15\u201321:<\/strong> Move budget to an &#8220;off-platform D2C&#8221; campaign with a dedicated click-tracking domain, and only then make a permanent scaling call. If the off-platform unit economics don&#8217;t beat the on-platform net margin, keep your spend in-app.<\/p>\n<h2>Payment Gateways Shore Up Marginal Transparency<\/h2>\n<p>A growing segment of SG buyers pays via Shopee\/Lazada (via P2P or interstitial stores). TikTok ads that route to those marketplaces are not under your TikTok Shop report, and the Marketplace Deduction Structure (commission + GST + shipping fee), typically runs 8\u201315%, which is <em>higher<\/em> than TikTok Shop&#8217;s own stack. You must therefore measure ROI at three levels in parallel:<\/p>\n<p>&#8211; Level A: TikTok Shop native checkout (commission ~4\u20136.5%).<\/p>\n<p>&#8211; Level B: Off-platform D2C store + PayNow\/Stripe (no marketplace commission, but higher cart-abandonment).<\/p>\n<p>&#8211; Level C: to-marketplace redirect (highest fee stack, but no fulfillment overhead spent by you).<\/p>\n<p>Align your actual cash and P&#038;L tracking with these three checkouts in the same NetSuite \/ Xero ledger view. Until you map that, you&#8217;re just optimising an ad engine in a vacuum and claiming ROI that payroll checks won&#8217;t support.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Attribution Layer<\/th>\n<th>Tool \/ Platform<\/th>\n<th>Clear Use Case<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>In-dashboard gross ROI<\/td>\n<td>TikTok Ads Manager<\/td>\n<td>Quick budget-reallocation decisions across a 48\u201372 hour window<\/td>\n<\/tr>\n<tr>\n<td>Net-margin ROAS cleanup<\/td>\n<td>GA4 (UTM), custom Xero\/Netsuite export<\/td>\n<td>Pull out failed payments, GST, and reverse logistics before gross reporting<\/td>\n<\/tr>\n<tr>\n<td>Commission reconciliation<\/td>\n<td>TikTok Shop Seller Center <em>Order Summary<\/em><\/td>\n<td>Match order-level commission to per-SKU margin reports<\/td>\n<\/tr>\n<tr>\n<td>Delivery leakage identification<\/td>\n<td>Ninja Van API \/ J&#038;T Express rate cards<\/td>\n<td>Flag outlying postcodes where surcharges break a positive ad ROI<\/td>\n<\/tr>\n<tr>\n<td>Incremental-lift truth<\/td>\n<td>Geo-holdout test (6 SG districts)<\/td>\n<td>Measure real revenue generated by ads, excluding organic seasonality<\/td>\n<\/tr>\n<tr>\n<td>KOL\/media split<\/td>\n<td>TikTok Creator Marketplace &#038; contracts<\/td>\n<td>Separate content-production slots from actual ad media budget<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Most Singapore retail brands report TikTok&#8217;s in-dashboard ROAS as a single glamour number, but that number excludes UEN-level GST settlements, failed-delivery fees from Ninja Van\/J&#038;T postcodes, and the margin drag from TikTok Shop&#8217;s 4-6% commission bucket \u2014 the only ROI that matters is the net margin after checkout, not the &#8220;view-through ROAS&#8221; the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1409,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[36],"class_list":["post-1373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Ad Campaign ROI for Singapore Retail Brands - AsiaEcho Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Ad Campaign ROI for Singapore Retail Brands - AsiaEcho Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Most Singapore retail brands report TikTok&#8217;s in-dashboard ROAS as a single glamour number, but that number excludes UEN-level GST settlements, failed-delivery fees from Ninja Van\/J&#038;T postcodes, and the margin drag from TikTok Shop&#8217;s 4-6% commission bucket \u2014 the only ROI that matters is the net margin after checkout, not the &#8220;view-through ROAS&#8221; the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"AsiaEcho Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T04:40:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/person\\\/4a5070aea9810a22687fe7d74a6f2d90\"},\"headline\":\"TikTok Ad Campaign ROI for Singapore Retail Brands\",\"datePublished\":\"2026-09-08T04:40:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/\"},\"wordCount\":991,\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/\",\"name\":\"TikTok Ad Campaign ROI for Singapore Retail Brands - AsiaEcho Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp\",\"datePublished\":\"2026-09-08T04:40:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/tiktok-ad-campaign-roi-for-singapore-retail-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Durian Daily\",\"item\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok Ad Campaign ROI for Singapore Retail Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\",\"name\":\"AsiaEcho Singapore\",\"description\":\"The Pulse of Singapore News, Lifestyle &amp; Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\"},\"alternateName\":\"Uncover Singapore\u2019s Trends, Stories & Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#organization\",\"name\":\"Durian Daily Singapore\",\"alternateName\":\"Durian Daily Singapore Official\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"width\":512,\"height\":512,\"caption\":\"Durian Daily Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/#\\\/schema\\\/person\\\/4a5070aea9810a22687fe7d74a6f2d90\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok Ad Campaign ROI for Singapore Retail Brands - AsiaEcho Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/","og_locale":"en_US","og_type":"article","og_title":"TikTok Ad Campaign ROI for Singapore Retail Brands - AsiaEcho Singapore","og_description":"Quick Summary: Most Singapore retail brands report TikTok&#8217;s in-dashboard ROAS as a single glamour number, but that number excludes UEN-level GST settlements, failed-delivery fees from Ninja Van\/J&#038;T postcodes, and the margin drag from TikTok Shop&#8217;s 4-6% commission bucket \u2014 the only ROI that matters is the net margin after checkout, not the &#8220;view-through ROAS&#8221; the [&hellip;]","og_url":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/","og_site_name":"AsiaEcho Singapore","article_published_time":"2026-09-08T04:40:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/#article","isPartOf":{"@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/"},"author":{"name":"becky fung","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/person\/4a5070aea9810a22687fe7d74a6f2d90"},"headline":"TikTok Ad Campaign ROI for Singapore Retail Brands","datePublished":"2026-09-08T04:40:53+00:00","mainEntityOfPage":{"@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/"},"wordCount":991,"publisher":{"@id":"https:\/\/asiaecho.com\/sg\/#organization"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/","url":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/","name":"TikTok Ad Campaign ROI for Singapore Retail Brands - AsiaEcho Singapore","isPartOf":{"@id":"https:\/\/asiaecho.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/#primaryimage"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp","datePublished":"2026-09-08T04:40:53+00:00","breadcrumb":{"@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/#primaryimage","url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp","contentUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-singapore-retail-brands-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/asiaecho.com\/sg\/tiktok-ad-campaign-roi-for-singapore-retail-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Durian Daily","item":"https:\/\/asiaecho.com\/sg\/"},{"@type":"ListItem","position":2,"name":"TikTok Ad Campaign ROI for Singapore Retail Brands"}]},{"@type":"WebSite","@id":"https:\/\/asiaecho.com\/sg\/#website","url":"https:\/\/asiaecho.com\/sg\/","name":"AsiaEcho Singapore","description":"The Pulse of Singapore News, Lifestyle &amp; Business","publisher":{"@id":"https:\/\/asiaecho.com\/sg\/#organization"},"alternateName":"Uncover Singapore\u2019s Trends, Stories & Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiaecho.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asiaecho.com\/sg\/#organization","name":"Durian Daily Singapore","alternateName":"Durian Daily Singapore Official","url":"https:\/\/asiaecho.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","contentUrl":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","width":512,"height":512,"caption":"Durian Daily Singapore"},"image":{"@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/asiaecho.com\/sg\/#\/schema\/person\/4a5070aea9810a22687fe7d74a6f2d90","name":"becky fung","url":"https:\/\/asiaecho.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":36,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/asiaecho.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/comments?post=1373"}],"version-history":[{"count":1,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1373\/revisions"}],"predecessor-version":[{"id":1410,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/posts\/1373\/revisions\/1410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/media\/1409"}],"wp:attachment":[{"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/media?parent=1373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/categories?post=1373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/tags?post=1373"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/asiaecho.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}