{"id":2472,"date":"2026-09-08T11:05:36","date_gmt":"2026-09-08T03:05:36","guid":{"rendered":"https:\/\/asiaecho.com\/my\/?p=2472"},"modified":"2026-09-08T11:05:36","modified_gmt":"2026-09-08T03:05:36","slug":"tiktok-ad-campaign-roi-for-local-fashion-retailers","status":"publish","type":"post","link":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/","title":{"rendered":"TikTok Ad Campaign ROI for Local Fashion Retailers"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>For a KL fashion retailer, TikTok ad ROI has to be calculated as confirmed banked revenue minus product costs and platform fees, divided by actual ad spend. This article explains how to set up TikTok Pixel, benchmark CPM\/CPC\/CPA in Ringgit, and reconcile COD rejections so you don\u2019t mistake gross ROAS for cash in the bank.<\/p>\n<\/div>\n<h2>Ringgit Price Points and Break-Even Realities<\/h2>\n<p>A boutique selling a RM59 baju kurung at RM25 landed cost cannot survive on a RM25 cost per purchase if the payout is only RM59. A RM149 dress with RM40 landed cost can absorb a higher acquisition cost. For local fashion retailers in Klang Valley, the first step is to calculate break-even ROAS using your actual margin after platform fees.<\/p>\n<p>The formula is simple:<\/p>\n<p>Break-even ROAS = 1 \u00f7 Net Margin %<\/p>\n<p>Example: RM79 rayon baju with RM28 landed cost, RM3 packaging, RM8 Shopee commission, and RM5 shipping leaves RM35 net margin. Net margin percentage is 44.3%, so break-even ROAS is 2.26. That means every RM1 of TikTok ad spend must produce RM2.26 in gross revenue before you recover the product cost and ad cost together. TikTok Ads Manager\u2019s \u201cTarget ROAS\u201d bid setting only makes sense after you input this number.<\/p>\n<h2>The Tracking Setup That Actually Measures Cashed Orders<\/h2>\n<p>On your own Shopify or WooCommerce store, install the official TikTok Pixel and server-side Conversions API. Do not rely on browser-only pixel events because Malaysian shoppers often block trackers or check out through Shopee Pay and e-wallets.<\/p>\n<p>If you send traffic to Shopee or Lazada, the Pixel cannot see the checkout event. You need a manual attribution workflow:<\/p>\n<p>&#8211; Add a UTM parameter or short link to the \u201cShopee\u201d call-to-action button in every ad.<\/p>\n<p>&#8211; Export orders from Shopee Seller Centre after the campaign.<\/p>\n<p>&#8211; Filter by the campaign\u2019s date range, SKU, and \u201cfrom TikTok\u201d parameter.<\/p>\n<p>&#8211; For physical stores, print a QR code in the ad that opens WhatsApp with a pre-filled message like \u201cFrom TikTok \u2014 SS15 boutique.\u201d<\/p>\n<p>This is less precise than a Pixel purchase event, but it shows actual cashed orders instead of inflated last-click revenue.<\/p>\n<h2>Fashion CPM, CPC, and Cost-Per-Purchase Benchmarks<\/h2>\n<p>From actual Malaysian fashion campaigns run for small KL brands, these are realistic numbers for 2024\u20132025:<\/p>\n<p>&#8211; CPM: RM8\u2013RM15 for broad fashion audiences in Malaysia<\/p>\n<p>&#8211; CTR to an <a href='https:\/\/www.digitalagency.com.my\/ecommerce\/' target='_blank'>e-commerce<\/a> page: 1.5%\u20133.5% for strong UGC try-on creatives<\/p>\n<p>&#8211; CPC: RM0.40\u2013RM0.80 on average<\/p>\n<p>&#8211; Cost per purchase for RM59\u2013RM99 fashion items: RM15\u2013RM35<\/p>\n<p>&#8211; Cost per purchase for RM150+ premium dresses: RM40\u2013RM70<\/p>\n<p>These are not universal averages. They shift with seasonal Raya spending, school holidays, and payday cycles. If your cost per purchase is below RM20 for low-price items, keep scaling at 20% per day. If it goes above RM35, pause the creative and test a new angle instead.<\/p>\n<h2>Spark Ads, Live Rooms, and UGC Try-Ons<\/h2>\n<p>For local fashion, the most consistent format is Spark Ads: promoting your own organic TikTok post \u2014 or an influencer\u2019s post \u2014 through TikTok Ads Manager. This keeps the comment section active and the video looking native rather than like an obvious ad.<\/p>\n<p>UGC try-on videos work better than studio product shots in Malaysia. Shoot in natural light, on a real apartment balcony, or inside a mall changing room. Show how the fabric sits on a body size M or L, not a size XS sample. For payday weeks, launch TikTok Live Shopping sessions through TikTok Shop Malaysia. A live host can display the material stretch, button quality, and side seams \u2014 concerns that local buyers never ask on product photos.<\/p>\n<p>Do not test five different creatives at once. Test two body types, three backgrounds, and two audio tracks. That is enough for a RM1,000 daily budget.<\/p>\n<h2>Weekly ROI Reconciliation and COD Rejection Math<\/h2>\n<p>TikTok will report gross attributed sales. Your bank account will not always match. In Malaysia, COD rejection rates for fashion can run 15\u201335%, depending on the item\u2019s price point and the buyer\u2019s profile.<\/p>\n<p>Example:<\/p>\n<p>&#8211; Gross GMV reported by TikTok: RM10,000<\/p>\n<p>&#8211; Ad spend: RM5,000<\/p>\n<p>&#8211; Gross ROAS: 2.0<\/p>\n<p>&#8211; COD rejections and returns: RM2,500<\/p>\n<p>&#8211; Actual confirmed revenue: RM7,500<\/p>\n<p>&#8211; Actual ROAS after rejections: 1.5<\/p>\n<p>Then deduct Shopee\/Lazada commission, payment gateway fees, and return shipping costs. That is the number you should use to decide whether an ad is profitable.<\/p>\n<p>Build a weekly reconciliation sheet with the following columns:<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Metric \/ Workflow<\/th>\n<th>Tool \/ Data Source<\/th>\n<th>Why It Matters for ROI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>&#8212;<\/td>\n<td>&#8212;<\/td>\n<td>&#8212;<\/td>\n<\/tr>\n<tr>\n<td>Break-even ROAS calculator<\/td>\n<td>Excel with your net margin<\/td>\n<td>Shows whether a RM25 CPA is acceptable<\/td>\n<\/tr>\n<tr>\n<td>Pixel purchase events<\/td>\n<td>TikTok Pixel + Conversions API<\/td>\n<td>Captures on-site conversions despite ad blockers<\/td>\n<\/tr>\n<tr>\n<td>Shopee\/Lazada order matching<\/td>\n<td>Seller Centre CSV exports<\/td>\n<td>Matches reported GMV to confirmed orders<\/td>\n<\/tr>\n<tr>\n<td>COD success rate<\/td>\n<td>Courier records: J&#038;T, PosLaju, DHL eCommerce<\/td>\n<td>Deducts rejections from gross sales<\/td>\n<\/tr>\n<tr>\n<td>Cash reconciliation<\/td>\n<td>iPay88, Razer Merchant Services, Shopee payout report<\/td>\n<td>Confirms actual banked revenue<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: For a KL fashion retailer, TikTok ad ROI has to be calculated as confirmed banked revenue minus product costs and platform fees, divided by actual ad spend. This article explains how to set up TikTok Pixel, benchmark CPM\/CPC\/CPA in Ringgit, and reconcile COD rejections so you don\u2019t mistake gross ROAS for cash in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2574,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[34],"class_list":["post-2472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Ad Campaign ROI for Local Fashion Retailers - AsiaEcho Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Ad Campaign ROI for Local Fashion Retailers - AsiaEcho Malaysia\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: For a KL fashion retailer, TikTok ad ROI has to be calculated as confirmed banked revenue minus product costs and platform fees, divided by actual ad spend. This article explains how to set up TikTok Pixel, benchmark CPM\/CPC\/CPA in Ringgit, and reconcile COD rejections so you don\u2019t mistake gross ROAS for cash in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"AsiaEcho Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T03:05:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#\\\/schema\\\/person\\\/81d35e9e35943a63793030a925ab503d\"},\"headline\":\"TikTok Ad Campaign ROI for Local Fashion Retailers\",\"datePublished\":\"2026-09-08T03:05:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/\"},\"wordCount\":838,\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/\",\"name\":\"TikTok Ad Campaign ROI for Local Fashion Retailers - AsiaEcho Malaysia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp\",\"datePublished\":\"2026-09-08T03:05:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/tiktok-ad-campaign-roi-for-local-fashion-retailers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok Ad Campaign ROI for Local Fashion Retailers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#website\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/\",\"name\":\"AsiaEcho Malaysia\",\"description\":\"Explore Malaysia\u2019s Latest News &amp; Happenings\",\"publisher\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#organization\"},\"alternateName\":\"Malaysia\u2019s Top Picks, Handpicked for You!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#organization\",\"name\":\"AsiaEcho Malaysia Official\",\"alternateName\":\"Durian Daily Official Site\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-asia-echo-singapore-logo.png\",\"contentUrl\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-asia-echo-singapore-logo.png\",\"width\":512,\"height\":512,\"caption\":\"AsiaEcho Malaysia Official\"},\"image\":{\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/#\\\/schema\\\/person\\\/81d35e9e35943a63793030a925ab503d\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/asiaecho.com\\\/my\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok Ad Campaign ROI for Local Fashion Retailers - AsiaEcho Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/","og_locale":"en_US","og_type":"article","og_title":"TikTok Ad Campaign ROI for Local Fashion Retailers - AsiaEcho Malaysia","og_description":"Quick Summary: For a KL fashion retailer, TikTok ad ROI has to be calculated as confirmed banked revenue minus product costs and platform fees, divided by actual ad spend. This article explains how to set up TikTok Pixel, benchmark CPM\/CPC\/CPA in Ringgit, and reconcile COD rejections so you don\u2019t mistake gross ROAS for cash in [&hellip;]","og_url":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/","og_site_name":"AsiaEcho Malaysia","article_published_time":"2026-09-08T03:05:36+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/#article","isPartOf":{"@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/"},"author":{"name":"becky fung","@id":"https:\/\/asiaecho.com\/my\/#\/schema\/person\/81d35e9e35943a63793030a925ab503d"},"headline":"TikTok Ad Campaign ROI for Local Fashion Retailers","datePublished":"2026-09-08T03:05:36+00:00","mainEntityOfPage":{"@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/"},"wordCount":838,"publisher":{"@id":"https:\/\/asiaecho.com\/my\/#organization"},"image":{"@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/","url":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/","name":"TikTok Ad Campaign ROI for Local Fashion Retailers - AsiaEcho Malaysia","isPartOf":{"@id":"https:\/\/asiaecho.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/#primaryimage"},"image":{"@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp","datePublished":"2026-09-08T03:05:36+00:00","breadcrumb":{"@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/#primaryimage","url":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp","contentUrl":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2026\/08\/tiktok-ad-campaign-roi-for-local-fashion-retailers-3.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/asiaecho.com\/my\/tiktok-ad-campaign-roi-for-local-fashion-retailers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asiaecho.com\/my\/"},{"@type":"ListItem","position":2,"name":"TikTok Ad Campaign ROI for Local Fashion Retailers"}]},{"@type":"WebSite","@id":"https:\/\/asiaecho.com\/my\/#website","url":"https:\/\/asiaecho.com\/my\/","name":"AsiaEcho Malaysia","description":"Explore Malaysia\u2019s Latest News &amp; Happenings","publisher":{"@id":"https:\/\/asiaecho.com\/my\/#organization"},"alternateName":"Malaysia\u2019s Top Picks, Handpicked for You!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiaecho.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asiaecho.com\/my\/#organization","name":"AsiaEcho Malaysia Official","alternateName":"Durian Daily Official Site","url":"https:\/\/asiaecho.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiaecho.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2025\/04\/cropped-asia-echo-singapore-logo.png","contentUrl":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2025\/04\/cropped-asia-echo-singapore-logo.png","width":512,"height":512,"caption":"AsiaEcho Malaysia Official"},"image":{"@id":"https:\/\/asiaecho.com\/my\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/asiaecho.com\/my\/#\/schema\/person\/81d35e9e35943a63793030a925ab503d","name":"becky fung","url":"https:\/\/asiaecho.com\/my\/author\/beckyfung\/"}]}},"authors":[{"term_id":34,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/asiaecho.com\/my\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/posts\/2472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/comments?post=2472"}],"version-history":[{"count":1,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/posts\/2472\/revisions"}],"predecessor-version":[{"id":2575,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/posts\/2472\/revisions\/2575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/media\/2574"}],"wp:attachment":[{"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/media?parent=2472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/categories?post=2472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/tags?post=2472"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/asiaecho.com\/my\/wp-json\/wp\/v2\/ppma_author?post=2472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}